FIFA has released a new audio identity for its World Cup 2026 Volunteer Programme, created by DJane Violet, a member of the FIFA Volunteer Community
- FIFA Volunteer Theme x FIFA World Cup 26 is available on various streaming platforms
- Applications for the volunteer programme will open in August
- Follows similar audio creations for all 16 Host Cities
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WHAT HAPPENED
FIFA unveiled a new audio identity called "FIFA Volunteer Theme x FIFA World Cup 26™" specifically designed for the tournament's volunteers. The Sonic ID was created by DJane Violet, an active member of the FIFA Volunteer Community, rather than a professional studio or established artist. FIFA described the audio signature as capturing "energy, unity, and purpose" while celebrating the essential volunteers who help bring the tournament to life.
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WHAT ALEJANDRA GONZALEZ SAID
"Since I've always loved football, I'm really interested in being involved in an event of this magnitude," González (aka DJANE VIOLET) told FIFA. "Regarding volunteering, it comes from a deep admiration for the invisible hands that make great moments possible, in life in general. This song is my way of paying tribute to those who make it all happen beyond the locker room – they are truly the heartbeat of the FIFA World Cup.
"Volunteering at the tournament, hearing the song play live to thousands of fans from all over the world, would be a beautiful way to complete this adventure: being there, experiencing it from the inside, sharing with those who inspired the music."
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THE BIGGER PICTURE
The Volunteer Programme Sonic ID builds upon FIFA's broader audio branding initiative for the 2026 tournament, following the earlier release of unique Sonic IDs for each of the 16 Host Cities across Canada, Mexico, and the United States.
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- AFP
WHAT’S NEXT?
Prospective volunteers can currently register at volunteer.fifa.com to receive information about the application process, which officially opens in August 2025.
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